Vaidaan Jewellery
India
The artist created this brand with a vision to bring together the traditional and ultramodern ways of life and take Indian embroidery to another level. Always exploring her field of work to bring something new to the table each time she introduces a collection and make sure that it is in line with her brand vision.
- When did you start dedicating yourself to the world of contemporary jewelry?
In 2015.
What do you take inspiration from when you start creating a new collection?
I look at things which people use on everyday basis and try to turn those things into a work of art and design.
What kind of work or material do you prefer?
I like handcrafted embroidery work as it brings out the essence of Indian craftsmanship. I prefer stones, thread and pins.
-What are your points of reference in the world of contemporary jewelry and art?
Something that is unique, technical, not so easy to replicate and mind blowing
-Three words with which you would describe the Artistar Jewels project.
World of Talented Designers.
-What do you think of the jewels that were on show this year? Have you been fascinated by any particular creation?
My mind was blown when I saw so many beautiful and interesting creations. I wanted to grasp the essence of as many designs as i could and the thought that’s put behind each and every design.
How would you define the atmosphere created on the 22nd and 23rd February nights of Artistar Jewels 2018?
The atmosphere was fabulous, got to interact with a lot of artists and to know so much more about their country, work and how they put life in their creations.
Would you recommend to other artists to take part in Artistar Jewels?
Definitely.
What were the services / opportunities that most pushed you to participate in the event?
The event is in the most fashionable city in the world and during the most happening time of the year (Milan Fashion Week). What more can you ask for?
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